Another year has gone by and although we are disappointed with the announcement that we have to postpone the 2021 Highlands & Islands Tourism Awards, we are very excited to let you know about our latest announcement – our HITAHero Award!

Whilst we are postponing our traditional awards for another year, we remain positive as we launch our very own road to recovery to shine a light on our first-class tourism industry, and we invite you to join in on the excitement!

Due to not being able to select our winners this year we are crowning YOU our HITA Hero! As a HITA Hero, we are asking you to become an ambassador for all things Highlands and Islands – you can share your favourite food experience with the friendliest service and local produce, or maybe send us a picture of the little guest house you stumbled across that you never knew was there.

As a HITA Hero you can join us by sharing what makes any local tourism business you either visit, or know locally, so special. This could be an experience you have had while on a staycation, or a local business where you live – after all nobody knows the Highlands and Islands like the people who live here.

All you have to do is tag us in your posts using the #HITAHERO hashtag and help us shine a spotlight on our stunning Highlands and Islands. Once you have shared your post using the hashtag you will be entered into our monthly competition and be in with the chance of winning exciting prizes, such as cashmere from Johnstons of Elgin or kayaking for two in Gairloch!

To make it even more exciting and to add to the adventure we have created monthly hashtags to cover all of our award categories.

This will celebrate the businesses and individuals who are continuing to work so hard within the tourism industry.

Share your recommendations for the categories below:

  • May #HITAAttraction – Best Heritage Tourism Experience/Best Visitor Attraction
  • June #HITAAdventure – Best Outdoor Adventure Experience
  • July #HITADrinkandDine – Best Bar/Pub, Best Informal Dining Experience, Best Restaurant Experience
  • August #HITAAccommodation – Best Self Catering Accommodation Experience, Most Hospitable B&B/Guest House, Best Hotel Experience
  • September #HITATogether – Innovation in Tourism, Highland Ambassador, Highland Rising Star, Working Together for Tourism

Become a #HITAHero and let us know what you love about tourism in the Highlands and Islands and let’s work together to give back to our industry.


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