Winning a HITA, and progressing to participate in the Scottish Thistle Awards, is a badge of honour and something tourism businesses are rightly proud to be associated with.
Success here demonstrates not only peer recognition of excellence and innovation but it also provides a public recommendation that businesses are doing something special when it comes to welcoming visitors.
Leading lights from the Highlands and Islands are sought out and celebrated through HITA and the entire process – from HITA nominations to the fantastic regional final and the glittering grand Scottish Thistle Awards finale – is a celebration of what is one of our most important industries.
Tourism is more than a holiday experience – it creates jobs, sustains communities and contributes billions of pounds to the Scottish economy.
That’s why we often talk about tourism being everybody’s business. We can all play a part in growing, enhancing and promoting our industry and that’s a role that the HITA organisation, with its board of directors and judges representing many decades of successful tourism experience between them, is helping to fulfil by example and with style.