A small island music festival almost wrecked by storms this summer has blown away the opposition to win a major tourism award.
During this year’s Tiree Music Festival more than 1,000 people had to be evacuated from the site because of strong winds. A huge response from the community and local businesses helped find shelter for festival-goers in schools, the island airport and people’s homes so the event was able to continue.
The festival, which attracted a sell-out 1,700 audience – more than three times the island population – has been voted Best Cultural Event or Festival at the prestigious annual Highlands and Islands Tourism Awards.
The awards were presented last night (13 November) by Fergus Ewing, Minister for Business, Energy and Tourism, at a glittering ceremony in the Drumossie Hotel in Inverness.
In all,15 tourism businesses and individuals were crowned winners at the event which was hosted by celebrity chef Tony Singh.
Mr Ewing said:
The Highlands and Islands boast some of Scotland’s most beautiful scenery and exciting events and these awards recognise the wealth of experience, the commitment and excellence of tourism operators in the region.
I commend the hard work and commitment of everyone who extends a warm welcome and high standard of service to Scotland’s visitors. While Tiree in particular can celebrate a deserved double win, I congratulate all of this year’s winners and send best wishes for a long, enjoyable and worthwhile career in tourism and hospitality.
Tiree is just 12 miles long and three miles wide with a population of about 650. Its two major events have become significant economic drivers and attract thousands of visitors to the island.
The Tiree Music Festival, which started in 2010, has grown steadily over the years and is known as one of the most family-friendly in the UK. This year tickets sold out within five hours of going on sale with a line-up that included The Fratellis, We Banjo 3, Skerryvore and Manran.
The event was put in doubt when strong winds meant the entire festival campsite had to be evacuated after revellers’ tents were blown away. But organisers ensured the show went on after campers were given alternative accommodation and conditions improved the following day.
The HITA judges said of the festival:
The tiny, seemingly inaccessible Isle of Tiree has overcome local constraints to build its annual music festival into an incredible, cultural event which brings economic benefits to the community, highlights traditional and contemporary music and makes imaginative use of sponsorship. It is a worthy winner that has enhanced the overall visitor experience.
This year the festival faced unprecedented weather conditions which could have forced it to be abandoned. However, a truly remarkable effort by the organisers and the island community ensured it not just recovered but flourished in the following days.
Tiree Wave Classic is the longest running professional windsurfing event in the world. Founded in 1986, it showcases the best of the UK’s windsurfing talent, ranging from juniors to World Cup professional windsurfers.
Calum was described by the HITA board as someone with a quiet and unassuming manner but with a strong sense of leadership and great integrity.
Young Ambassador of the Year is Kyle Beattie, a trainee instructor with outdoor activity business Boots N Paddles, based in Kirkhill, near Inverness.
HITA judges voted Torrisdale Castle Estate in Kintyre as Best Holiday Accommodation. The self-catering properties on Kintyre’s east coast provide accommodation for groups of between two and 10 people. The estate is also used as a spectacular wedding venue.
The award for Best Informal Eating Experience went to the popular Mountain Café in Aviemore, and the Best Outdoor/Adventure Experience title was taken by Portree-based Skye Adventure which offers guided walking and climbing trips.
The Ninth Wave Restaurant in Mull was voted Best Restaurant Experience. Opened in 2009, the restaurant lies on a traditional croft and uses local produce including seafood, meat, cheese and herbs.
The Best Visitor Attraction title was won by the Aberlour Distillery, in Speyside, which offers a choice of three bespoke tours and tastings, and Friendliest Pub/Bar went to the Applecross Inn, in Wester Ross.
A new Innovation Award went to the North Highland Initiative. The initiative was established in 2005 as a result of Prince Charles’ involvement in bringing together the farming community, local businesses and the tourism industry in a management and marketing partnership to address challenges facing rural communities in the far north of Scotland.
The Tourism Everyone’s Business category has been won by Inverness-based WOW Scotland Tours which specialises in providing fully customised private tours from Inverness and Invergordon.
Some 190 businesses and individuals entered or were nominated for this year’s HITA awards and 44 were named on the shortlist last month.
Marina Huggett, Chair of HITA, said:
Well done to all this year’s winners who are all outstanding in their categories. The record number of entries and nominations we received this year and the exceptionally high standards throughout the contest made it extremely difficult for the judges to pick winners.
Those who came out on top are deserving champions, but all those who entered or were nominated are worthy ambassadors of the Highlands and Islands and this key industry.
We know from speaking to individuals that the HITA awards help raise standards and encourage businesses to push the boundaries of quality, which can only be good for our visitors and the area.
Scott Armstrong, VisitScotland Regional Partnerships Manager, said:
I would like to congratulate this year’s winners on their respective awards. Tourism businesses in the Highlands and Islands have once again made their mark, with a number of outstanding finalists spread right across these regions. The awards send a strong message that the tourism industry in the Highlands and Islands is diverse, high-quality and in good health.
I’m thrilled at the successes of so many excellent businesses and individuals, and I’m already crossing my fingers they’ll deliver more Highlands and Islands glory at the Scottish Thistle Awards finals in March next year.
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