Businesses in the north of Scotland will be encouraged to share in the success of the prestigious Highlands and Islands Tourism Awards at an event in Inverness next week.
The event, ‘Maximising Your Opportunities’, will be held at the Inverness Campus on 14 April and provide companies a business-to-business opportunity with HITA winners and sponsors. It will also give an insight into how firms can benefit from entering the awards or being a sponsor.
HITA Chair Craig Ewan, general manager at the Kingsmills Hotel in Inverness, will give an overview of the awards from a previous winner’s point of view.
He said: “This is a great networking opportunity for businesses who will find out from a previous winner how winning a HITA award has helped staff and raised the profile of their company.”
Steve Barron, Group Publications Manager, Scottish Provincial Press, will advise on gaining media exposure by being associated with HITA, and Peter Kane, Managing Director of Lucid PR, Events and Marketing, will explain how and why businesses should embrace social media.
Stuart Black, Director of Development and Infrastructure at the Highland Council, will also outline how the recently-announced City Deal for Inverness will benefit the Highlands and the region’s businesses.
The event will be held from 5:30p.m to 7:00p.m with refreshments available. Tickets are free but must be booked via Eventbrite http://hitamaximise.eventbrite.co.uk
The Highlands and Islands Tourism Awards, held in association with SSE, were launched last month by Tourism Minister Fergus Ewing.
The competition is free to enter and businesses or individuals can put themselves forward for recognition, while visitors and industry peers are encouraged to propose businesses they feel deserve an honour.
The event will culminate in a grand ceremony for finalists at the Kingsmills Hotel on 4 November.
Last year 190 entries and nominations were received for the Highlands and Islands Tourism Awards. The total was boosted by the inclusion of part of Argyll for the first
time, but even without the boundary change the figure was nearly 40 per cent up on 2014.
The 2016 categories are –
- Most Hospitable Hotel
- Most Hospitable B&B/Guest House
- Best Accommodation Provider
- Best Informal Eating Experience
- Best Restaurant Experience
- Friendliest Pub/Bar
- Best Cultural Event or Festival
- Best Outdoor/Adventure Experience
- Tourism and Hospitality Hero
- Best Visitor Attraction
- Working Together for Tourism
- Best Sporting Event
- Innovation in Tourism
- Highland Rising Star
- Highland Ambassador
- Facebook – www.facebook.com/Highlands.and.Islands.Tourism.Awards
- Twitter – @HiTourismAwards