Interest in the Highlands and Islands Tourism Awards (HITA) was at an all-time high this year as hundreds of businesses and individuals around the region got stuck into their applications for one of the 15 categories.
Now all the entries are in, the judging panel – drawn from across businesses in the Highlands and Islands and representing a wide variety of sectors and business types – have the difficult job of sifting through the applications and producing a shortlist for each award.
Whittling down the piles of high-quality entries will be no easy task, with strict entry criteria to be adhered to and a well-respected independent approach to judging the various awards. Board member Calum Ross talks about the task ahead stating that, ‘it’s going to be tough, but it’s something I am really looking forward to.’
A renewed self-belief in the tourism industry in the Highlands and Islands is evident in the range and standard of entries that have come in. From the urban centre of the Highland capital of Inverness to the coastal and island communities around our more remote shores, the strength of the industry shines through.
It will be an exciting moment when the shortlists are announced in September before the final build-up to the awards night itself on November 1st.