Make Your Entry Stand Out

ARE YOU GEARED UP FOR THE BIGGEST NIGHT IN THE HIGHLANDS & ISLANDS TOURISM INDUSTRY?HITA winners group

We have tried to make entering the Highlands & Islands Tourism Awards 2015 as simple and straight forward as possible. When thinking about completing your entry form, remember this is your moment to shine, you’ve already done the hard work and now it’s time to be rewarded. Our judges will read through hundreds of entries so you need to make sure yours stands out.

There’s a definite art to creating a successful award entry so we’ve put our top tips together to help you during the process.

1. PREPARE
Make sure you read all of the questions carefully and understand what the judges are hoping to read from your entry as a whole. You don’t want to miss anything.

2. TELL YOUR STORY
Make your submission a compelling read, take the judges on a journey, answer all of the questions and provide specific examples. Give the judges a great picture of your innovation skills, creativity and passion for the industry.

3. KEEP IT SIMPLE
Be clear in your answers and make sure they are easy to understand, avoid jargon and long sentences. Make those key points shine for the judges and easy to spot.

4. HONESTY IS THE BEST POLICY
Be honest. No business or individual is perfect, address challenges and don’t be afraid to demonstrate how the business faced these obstacles and the solutions used. Who doesn’t love a story of survival?

5. LESS IS MORE
If you’re going to add any supporting documents make sure they are relevant, don’t just include extra materials for the sake of it. These documents should demonstrate success with facts and details and are for support only. Rely on your principal answer, that’s what needs to pack a punch.

6. BELT & BRACES
Proof-read your entry, and then get someone else to check it over just to be on the safe side. A sharp well written entry will stand out.

7. THE WOW FACTOR
Give your entry to someone who will read it objectively, if they don’t find it impressive, chances are the judges won’t either. Your entry should display your passion for the industry and show why your business is important, what it has achieved and what’s exciting.

8. IN IT TO WIN IT
Don’t leave it to the last minute, start early and give yourself plenty of time to put together a well thought out and sparkling entry.

Key Info
• Nominations Close 18.05.15
• Entries Close 06.06.15
• www.higland-tourism-awards.co.uk

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