Ceud Mìle Fàilte, the traditional Gaelic greeting of One Hundred Thousand Welcomes, is particularly apt for Loch Ness by Jacobite. Each year, our crews welcome that many people to the Highlands and help them experience one of Scotland’s greatest visitor attractions.
We have been doing this for 40 years, during which time tourism, and the provision of services for visitors, has improved significantly in this area.
The raising of standards is noticeable in the growth of the Highlands and Islands Tourism Awards and the record number of entries and nominations received this year in a variety of different areas.
Jacobite has been proud winners of a HITA award and has also sponsored individual categories in the annual contest, including Best Visitor Attraction this year.
We feel it is important to encourage other operators to enter the awards and to keep raising the bar and promote our excellent visitor attractions in the Highlands.
Winning an award gives employees a great sense of pride in their product and the knowledge that what they are achieving and contributing is recognised by their peers. It inspires everyone to improve further which benefits all concerned, particularly our visitors.
When we at Jacobite won a HITA award, everyone wanted then to be successful in the national awards which we were fortunate to do. I hope many of our award winners this year will find success at a national level also as a reward for their hard work and to further demonstrate the level of quality we have in the Highlands and Islands’ tourism sector.