Tag: Chivas Brothers

News

COMMUNITIES HAVE VITAL TOURISM ROLE IN HIGHLANDS

Stuart Black, Director of Development and Infrastructure, The Highland Council
Tourism is the most significant industry in our region, which is why The Highland Council is a leading supporter.

The council is a key partner in the Highland Area Tourism Partnership and shares its vision for the Highlands to be a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people. It also works closely with VisitScotland and local destination management organisations throughout the area in support of the sector.

The authority’s new programme ‘Highland First’ emphasises the importance of the tourism industry to the regional economy. It states it will “strive to grow tourism by working with partners to retain and develop world class events and promote destination management”.

The council has also been a supporter of the Highlands and Islands Tourism Awards since their inception. In a highly competitive industry visitors can choose from thousands of destinations and in order to continue to attract visitors local businesses need to maintain exceptionally high standards and continue to innovate. The sponsorship of awards that recognise quality is therefore an appropriate part of our contribution to the industry.

The HITAs recognise and reward excellence across this vital industry which reaches all parts of our area. Tourism supports 17,000 jobs in the Highlands and generates revenues worth over £740 million per annum and the council is keen to see these figures continue to grow.

Communities lie at the heart of a successful Highlands and a successful tourism industry. We generally support awards that recognise the role of community-based activity or that encourage innovation. A key attraction of the HITAs is that they have always been open to communities or businesses of any size and over the years we’ve seen some wonderful nominees and winners.

This year, despite the challenging financial climate, the council has reaffirmed its commitment to the 2016 World Mountain Biking Championships and the 2016 Scottish Open at Castle Stuart. Both these high profile events not only attract thousands of people to the area, they offer marketing exposure which helps ensure further visits over many years.

The council firmly believes that tourism is everyone’s business and is delighted to support the HITA awards in 2015.

 

 

News

RECORD HITA ENTRY SHOWS STRENGTH OF REGION’S TOURISM SECTOR

Audrey Maclennan, Senior Tourism Manager, Highlands and Islands Enterprise
The increase in the number of entries to the Highlands and Islands Tourism Awards this year reflects the health and vibrancy of the sector across the region.
HIE is delighted to support HITA as the tourism industry is crucial to the economy of the Highlands and Islands and proportionally more so than in the rest of Scotland.

The industry is worth £411 million to the region and employs 14 per cent of its workforce. Working with partners, especially VisitScotland, HIE is a key player in meeting the national ambitions to grow the value of the tourism sector, equating to an additional £600 million expenditure into the region.

Tourism is an extremely competitive industry, but businesses like those recognised in the awards are setting the standard for Scotland. Our businesses are helping to positions the Highlands and Islands as a premium destination for visitors.

The sector includes a wide range of accommodation establishments; visitor attractions; restaurants, bars and take-away food shops; travel agencies and tour operators; libraries; and sporting and other recreational activities.

Most visitors come to the area because of its natural and cultural heritage, and to participate in outdoor activities such as walking and cycling, mountain biking and even surfing.

Famous destinations such as the Isle of Skye and Loch Ness with its fabled monster attract large numbers of visitors each year. Global whisky companies such as Diageo and Pernod Ricard showcase their individual brands through 5-star visitor centres, distinctive cultural and sporting events and exciting food and drink festivals.

The Highlands and Islands is a top destination for extreme sports enthusiasts. Sponsored events such as the Corona Extra Wave Classic PWA Windsurfing Championships in Tiree, the Nissan World Cup Mountain Bike Championships in Fort William, and the O’Neill Highland Open Surfing Championships in Thurso showcase our sports resources and attractions to a worldwide audience.

Globally, tourism is the world’s largest industry in terms of outputs, creating some eight per cent of jobs worldwide and expanding annually at the rate of four-five per cent.

It will remain a key sector for HIE and one that can make a significant contribution to a competitive region.

News

CHIVAS RAISES A GLASS TO HITA SUCCESS

By Caroline Mitchell, Visitor Centres Manager, Chivas Brothers.
This year Chivas Brothers is sponsoring the Best Cultural Event or Festival category at the HITA awards. As a key player and major supporter of tourism in the Highlands and Islands, we are proud to be backing the awards for a sixth successive year.

We have four whisky distilleries in the HITA area – Strathisla, The Glenlivet and Aberlour, in Speyside, and at Scapa in Orkney which opened to the public for the first time in its 130-year history.

These centres make a valuable contribution to the local economies and to the tourism industry in general. In the year until the end of June 2015, more than 76,000 people visited the four distilleries and spent over £2.5 million.

Across Scotland generally, whisky distilleries are attracting more visitors from the UK and abroad than ever before. Some 1.5 million people called at visitor centres in 2014, a rise of six per cent on the previous year and 15 per cent on 2010, according to a survey by the Scotch Whisky Association.

The importance of this market is demonstrated by the fact visitors to distilleries spent £50 million last year on tours and in shops and cafes, up from £27 million in 2010.

With these significant figures in mind, we are constantly improving facilities to make sure our visitors have the best possible experience in the Highlands and Islands when learning about our national drink and the people who help make it.

And we know what it takes to win a prestigious piper trophy. In 2013 the Glenlivet Visitor Centre picked up a HITA in the Best Visitor Attraction category, eventually going on to win the national Thistle Award .

The HITAs are fitting rewards for everyone who promotes tourism and helps raise standards for our visits guests and we wish everyone success this year.

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