Tag: YOYP2018



HITA has an important role to play in promoting business, as well as encouraging and rewarding excellence.

So I would urge business leaders and individuals to enter the awards or nominate someone for recognition. Its only by measuring yourself or your business against the best in the sector that you can learn and improve.

The Highlands and Islands is full of success stories and by highlighting them we not only raise the profile of the winners and the contenders, we also showcase the quality and excellence of the sector as a whole.

I was the most surprised person in the room when I was named Highland Ambassador at last year’s HITA. But I am extremely proud to have been given this prestigious accolade and see it as a reflection on the significant impact the cruise business now has on tourism and the economy in general in Scotland.

From 1989, when Invergordon welcomed just one cruise ship, the cruise business has grown into a multi-million pound industry which brings benefits to many parts of Scotland.

Cruise ships are expected to generate around £80 million in Scotland this year and the impact of the thousands of visiting passengers will be felt well beyond the ports from where they disembark.

Pubs and restaurants, castles, historic sites, distilleries, golf courses and museums will all benefit from their spending power, as well as buses, taxis and hire car firms.

Quality products, attractions and services draw these customers who can influence further visits, so its vitally important we maintain and improve standards and continue to innovate to keep pace with expectations.

HITA’s part in this process cannot be understated. By encouraging and promoting excellence in all areas of tourism and hospitality, it can ensure the Highlands and Islands is a must-see destination for global visitors.



Andy Maxtone, Programme Manager at Developing the Young Workforce (Inverness & central highlands)

In the Year of Young People 2018 we are proud to be a new sponsor of HITA and help recognise all the opportunities, experience and skills the dynamic tourism industry presents to the region’s young people.

Tourism in the Highlands is experiencing impressive growth, buoyed by favourable rate exchange and the impressive scenery and attractions the region has to offer. In turn, this is opening up boundless opportunities for young people to embrace – right on their doorstep.

From weekend jobs and apprenticeships to graduate schemes and managerial experience, a career in hospitality continues to provide countless young people with the chance to become work-ready, increase their employability skills and benefit from a career with real prospects.

Since the DYW Inverness & Central Highland programme began in 2016, we’ve enjoyed tremendous support from local hotels and tourism businesses who recognise the valuable contribution young people make to their business. This support has in turn helped us engage with thousands of young Highlanders, education providers and parents.

School partnerships, work experience and hospitality careers days help highlight prospective career paths, and we’ve been consistently impressed by the variety of traineeships and apprenticeships on offer in areas including management, chef training and operations.

DYW Inverness and Central Highland, which forms part of the Scottish Government’s Youth Employment strategy, ensures our young people have the skills and confidence they need to make the seamless transition between school and the workplace.

One area in which we are supporting and encouraging students is in learning a second language. With much of the growth in tourism in the Highlands and Islands fuelled by overseas visits, it is vital the industry adapts to meet expectations. Having a second language can open up new opportunities for individuals and also give them and their businesses a competitive advantage.

Our partnership this year with HITA extends our involvement in tourism and hospitality to help young people pursue a career in such an important sector.

We look forward to seeing our young workforce thrive this year and perhaps see some feature in the HITA honours list.

Good luck to everyone who enters or is nominated



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