Just before the end of the year, we interviewed the organisers of the Chest Heart & Stroke Scotland Culloden Run to hear their thoughts on winning awards and learn why the event is so special. Here is what they told us:
How did it feel to have won at the Highlands and Islands Tourism Awards 2013?
Everyone involved with the Chest Heart & Stroke Scotland Culloden Run event was absolutely delighted to have won ‘best sporting event’ at the 2013 HITA awards. As a relatively small and new sporting event, it was wonderfully rewarding to be recognised in this way and it provides a valued appreciation to all those who work so hard over many hours to make the event happen. This prestigious award really enhances the event and also provides positive motivation to the team behind it.
Do you feel, as a tourism business, that winning awards has a positive impact on your event?
Without doubt winning an award enhances the reputation of an event and clearly suggests that a peer review of the event has shown the quality and economic benefits of the event are readily evident against similar events. The award will only enhance subsequent marketing and attracting more entrants and also gives the whole organisation a valued morale boost and sense of pride – both for CHSS and NTS Culloden staff. The award system is a clear benchmarking tool for us.
What makes the Culloden Run such a special event?
The Culloden Run event is a unique partnership between CHSS and the NTS and was designed to have mutual benefits for both parties. The event takes place at an iconic venue and the skills and talents of both parties ensure that the overall experience for participants is as high a quality level as possible and always seeking to improve and enhance the experience.
What can we expect from the event in 2014?
2014 will see the third staging of the award winning Culloden Run event on October 26th and we are aiming to be bigger and better than ever!
We also hope to announce a brand new adrenaline event in the Highlands for summer 2014 but await final confirmation in the next few weeks!